Franck Ardourel
Chief Marketing Officer
Experience
Franck is a growth marketer with a data-driven,
tech-first mindset and strong digital marketing and transformation expertise. He knows how to digitally transform a business to meet consumer demands and turn marketing engines into a powerful revenue-driving force. He has worked in various DTC and B2B industries for thirty years, conducting business in the United States, EMEA, Middle East, and APAC markets. He worked for Fortune 500 companies (i.e., Amazon, Wells Fargo, United Airlines, GE Capital, Intuit) and start-ups (i.e., Zinio, Udacity, DNN, Outlyer). He serves on the Advisory board of SBV Solution.
Education
Franck has two MBAs in Marketing from Paris Sorbonne University (France), Information Technology from the International University of America in San Francisco, and a Diploma in Data Sciences from the University of California Berkeley, USA. Franck is Adjunct Faculty Professor at Santa Clara University Leavey School of Business. Teach graduate and undergraduate marketing courses. Deepen students’ understanding of the rise of the new connected shopper and the onslaught of digital transformation. Provide students with in-depth practical and theoretical knowledge of one of the most exciting developments of our time — Digital Marketing.
Certifications
• Franck is certified HubSpot Marketing Software
• Salesforce Administrator
• Consultant Marketing Cloud
• SEO with Bruce Clay
• Lean Six Sigma from GE.
• Salesforce Administrator
• Consultant Marketing Cloud
• SEO with Bruce Clay
• Lean Six Sigma from GE.
Awards
Franck published two books available on Amazon:
• Market 4.0, Think Global, Act Local and Be Digital
• Personalization First, Or You Will Be Last.
• Market 4.0, Think Global, Act Local and Be Digital
• Personalization First, Or You Will Be Last.
Memberships
• Franck serves on the Advisory board of SBV Solution.
Areas of Expertise
Franck has substantial experience in data sciences and analytics and is an expert in MarTech. In addition, he has strong expertise in digital transformation. He has applied his knowledge of digital transformation, innovation, and new technologies in various industries such as finance, technology, retail, and aviation. He finds comfort in the digital business economy, leveraging AI and ML to keep pace with marketing challenges.
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